Blog
Paid acquisition, simplified
How we trace ad spend to revenue for lead gen: attribution, HubSpot reporting, and the plays we run with clients.
How to Steal Your Competitor's Leads With Google Ads
Bidding on a competitor's name means paying the most expensive clicks in your account to interrupt someone who's already decided. Done right, it wins your most qualified buyers. Here's the four-step build.
Read itHow Much Should You Spend Bidding on Your Own Brand?
A competitor can bid on your brand name and sit above your organic result. Defending it is worth it, but the '5% of budget' rule is a guess. Here's how to size the number from your own account.
Read itLearning Limited: How to Train Google Ads on One Conversion a Month
Google's algorithm needs around 30 conversions a month to learn. Your B2B SaaS might get one quality lead a month from ads. Here's what actually breaks that loop, and it isn't a bigger budget.
Read itPaid Ads for Lead Gen: The Complete Guide
I manage $1.6 million a month in ad spend for advertisers. Here's the whole system end to end, inputs, program, output, and the one input that's broken in 80% of the accounts I see.
Read itHubSpot Is Lying About Your Ads: Here's How to See the Truth
Your HubSpot ad dashboard is hiding your real ROI. Here are the five views I use to trace every ad dollar to the revenue it drove, even months later, using UTMs HubSpot captures automatically.
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